HomeBusinessUpdated Amazon Dash Carts to debut at Whole Foods in Westford

Updated Amazon Dash Carts to debut at Whole Foods in Westford


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WESTFORD — Amazon Dash Cart – a smart shopping cart that allows users to skip the checkout line — has chosen Westford’s Whole Foods as the first Massachusetts store to receive the new technology.

Initially introduced in Sept. 2020, Amazon rolled out carts to Amazon Fresh locations in the U.S. After collecting feedback, the company will be delivering newer versions of the carts to Whole Foods — complete with real-time receipts and the ability to weigh produce. The carts use a combination of sensors to identify items as they are placed within the cart.

The carts use the company’s “Just Walk Out” technology, which determines “who took what” from the store. The technology can add and remove items from a customer’s virtual cart as it’s removed or replaced on shelves, as well as charge customers for their items when they leave the store.

As customers add and remove items, the cart will adjust the user’s price. As customers exit the store with the cart, Amazon will automatically charge their card. The carts can also determine its location within the store, serving nearby products and deals to the customer.

“Our goal has always been to provide helpful shopping solutions — like the Dash Cart — to customers where they’ll find them more useful,” wrote Amazon Vice President of Physical Retail and Technology Dilip Kumar in a news release. “With that, I’m happy to share that for the first time, the Dash Cart – specifically the new version – will be available for use at the Whole Foods Market store in Westford Massachusetts in the coming months.”

This updated version will debut at the Westford Whole Foods store, as well as additional Whole Foods and Amazon Fresh locations.

WestfordCAT reached out to Westford Whole Foods and was directed to Whole Foods’ media team, who declined an interview.

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Ben Domaingue
Ben Domainguehttps://www.clippings.me/bendomaingue
Ben Domaingue has previously worked at newspapers in New Hampshire and is the Managing Editor covering Westford. He’s passionate about community journalism, photography and hiking. Email him at bdomaingue@westfordcat.org.